Services

When branding is branding, branding is bad. You know what kind of branding we’re talking about: Branding that is overt and ham-fisted and loud, branding that assaults rather than talks. Branding that wears untucked shirts and designer jeans and thinks it’s going home with you tonight because it bought you a $12 bottom-shelf gin and tonic at the nightclub. It’s the kind of branding that puts the branding before the actual elements that make up the brand — traits such as quality, reliability, function and simplicity.

What happened to the idea of building a brand not with brash and obnoxious marketing campaigns, but by confidently conveying what your services offer, what your product does? When did shouting at our clients and customers become true marketing?

It may sound counterintuitive, but building a solid, memorable brand requires a holistic approach. A serene approach. True branding is about turning the volume down and increasing the clarity, and expressing how a firm’s values and characteristics live in the very grain of its product.

At 9design, we’re dedicated to brand-building as a whole, not adding another layer of noise to a mindscape already teeming with it. We don’t just do design. Rather, we help your company manifest your values to the consumer — naturally and effortlessly. That simplicity of approach is at the core of what we do at 9design: Much more than branding. Total brand awareness.